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When I saw the Social Media World Forum advertised, I was wondering if it was for me. It turns out it was an event for all sizes. The Social Media Tech stage had a few interesting speakers, which come back to some similar, over-arching themes in social media marketing:

Don’t be obtuse:
  • Be friendly, talk about anything. people enjoy the one-to-one aspect of SM.
  • DONT oversell. (#1 reason for unlike: no good content, too many posts..)
Concentrate on growing organically:
  • Engagement is key: measureable responses, people share / like good content, click throughs, sales.
  • Creating content & communities: more loyalty, trust.
  • DONT: Buy likes, content : let people who understand your customers do this.
Grow your own content:
  • SM great from testing content. Can be targeted or not.
  • Content creates engagement. The best content is sharable, small & digestable.
  • Measure and test performance of content as you go.
    • Iterate & Optimise. Choose KPI’s: clicks to website, increased downloads.
  • Content can be a lot of things:
    • Blogs, Podcasts, Video, Omages, Communities, Software, Code, Databases, …
    • Writing about these resources shows what you have contributed.
Where the networks are:
  • Facebook: Timeline (not many like it), User stories, Apps as content landing pages.
  • Twitter: Data analysis, clickstream processing, promotion.
  • Google +: API, building content, user engagement.
There were some nice presentations given, notably a presentation by Social Clay (Slide Share) which was a nice introduction to building a Facebook marketing strategy.

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Custom notifications across Android SDK’s »
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